There are two components of this: one where agreement may be found, and one where there will be disagreement. The first is the general acceptance that education—and especially higher education–has to be faster, better and less expensive. However, the second, that higher education needs to be more accessible to people.
Dr. Lori Varlotta is president of Hiram College, a small liberal arts college with approximately 1,000 students in the traditional college and 200 in the adult program. She is the campus’ 22nd president, the first female to serve in that role.
Reflections on 2019 and Predictions for 2020 with Drumm McNaughton and Deb Maue | Changing Higher Ed 030
The Change Leader CEO and President Drumm McNaughton and Aurora University Vice President for Marketing and Communications Deb Maue share their insights during the second annual wrap-up of happenings in higher education. This show notes offers a follow-up on the pair’s predictions for 2019 as well as insights on what to prepare for in 2020.
How Universities Can Grow Enrollment Using New Marketing Techniques with Deborah Maue | Changing Higher Ed 023
Facing declining enrollments due to changing demographics and societal factors, many higher education institutions are engaging in marketing practices that don’t make sense. Instead, institutions should consider embracing marketing strategies that are based on informal and formal market research. Developing these strategies should include reviewing current messages, crafting new messages, and reallocating resources from ineffective marketing efforts to promising pilot programs.
Carol Aslanian is market researcher who helps colleges build strategies and new programming to increase enrollment by focusing on post-traditional students, those students who used to be called “adult students.”