Positioning: The Key to Filling the Enrollment Funnel webinar grants insights into college and university market positioning with Dr. Drumm McNaughton, higher ed consultant and Vickie Sullivan, market strategist.
Market Positioning for Higher Education – The Key to Filling the Enrollment Funnel Webinar
Colleges and universities must learn how to position themselves within their respective markets to attract the right students and more students. The statistics prove this point in that 68% of all “non-traditional” students make their enrollment choice based on location (w/in 30 miles of home), and 49% chose the institution they go to based on cost.
Hear The Change Leader’s Dr. Drumm McNaughton and Vickie Sullivan, a 30+ year marketing and positioning expert, talk on how education institutions can grow enrollments and revenues by using positioning to attract the right types and numbers of students. Participants will learn:
A holistic approach to gaining more students
Practical examples of great branding and alignment
Two reasons why institutions promise what they can’t deliver
Click here to view the webinar.