
How Kogod’s AI-First Business School Model Drove 40% Enrollment Growth in Three Years:
Changing Higher Ed podcast 313 with host Dr. Drumm McNaughton with guests David Marchick and Angela Virtu
In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with returning guests David Marchick, Dean of the Kogod School of Business at American University, and Angela Virtu, Professor of IT and Analytics and Associate Director of Kogod’s AI Institute. Kogod gave a faculty committee six weeks and a five-page limit to figure out what to do about AI. The result was a school-wide integration into every department, major, and minor. Three years later, undergraduate enrollment is up 40%, applications are up 50%, and more than 90% of faculty are using AI in the classroom. Marchick and Virtu walk through how they did it, what changed, and where they’re headed next.
What you’ll gain from listening to this podcast:
✓ Culture Over Technology: How Kogod treated AI integration as


















