
Higher Education Fundraising and Strategic Planning Alignment—Strengthening Donor Relationships and Institutional Resilience:
Changing Higher Ed podcast 278 with host Dr. Drumm McNaughton and guest Dr. Bill Crouch
In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Bill Crouch, CEO of BrightDot and former university president, about how presidents and boards can strengthen higher education fundraising in today’s strained financial climate. Together they explore strategies that move beyond transactional giving to cultivate generosity that creates lasting impact.
What you’ll gain from listening to this podcast:
✓ Fundraising as Strategy: How to integrate development into broader institutional planning to counter enrollment and funding pressures.
✓ Mattership: Why donors want assurance that their lives and legacies matter, not just their dollars.
✓ The 95/5 Reality: Why presidents should focus attention on the small percentage of donors who hold the majority of philanthropic capacity.
✓ Eagles and Sparrows: How to engage high-capacity donors without losing the value of












