THE CHANGE LEADER

Category: Crisis Management

Changing Higher Ed podcast 325 with host Dr. Drumm McNaughton and guest Evan Nierman | Crisis Communications in Higher Education: Reputation, Revenue, and the Cost of Silence

Crisis Communications in Higher Education: Reputation, Revenue, and the Cost of Silence:

Changing Higher Ed podcast 325 with host Dr. Drumm McNaughton and guest Evan Nierman

In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Evan Nierman, founder and CEO of Red Banyan, a strategic communications firm built around high-stakes rapid response. The discussion centers on why the word “crisis” is the reason so many institutions are in one without realizing it, why the instinct to stay quiet now works against you, and why most of the work that determines the outcome happens long before anything goes wrong.

What you’ll gain from listening to this podcast:

✓ The Definition Problem: Why institutions facing serious exposure tell a crisis firm they aren’t in a crisis, and why they’re wrong.

✓ The Silence Calculation: Why the conventional wisdom about not giving oxygen to a fire has to be turned on its head.

✓ Predictable Crises:

The Trust Agenda: Why Advancing Public Trust in Higher Education Will Take More Than Good PR Changing Higher Ed podcast 318 with host Dr. Drumm McNaughton and guest Dr. Jeremy Young

The Trust Agenda: Why Advancing Public Trust in Higher Education Will Take More Than Good PR:

Changing Higher Ed podcast 318 with host Dr. Drumm McNaughton and guest Dr. Jeremy Young

In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Dr. Jeremy Young, senior advisor for strategic initiatives at the American Association of Colleges and Universities (AAC&U) and lead author of The Trust Agenda, the framework report published through AAC&U’s Advancing Public Trust in Higher Education initiative. The discussion examines why public confidence in colleges and universities has eroded, why a public relations campaign cannot fix it, and how the report’s five recommendations translate into work campus leaders can begin now.

What you’ll gain from listening to this podcast:

✓ The PR Trap: Why half of presidents treat trust as a messaging problem, why that instinct backfires, and what a clearer story tied to shared values actually requires.

✓ The Trust Paradox: Why the most prestigious institutions are

Changing Higher Ed podcast 317 with host Dr. Drumm McNaughton and guest Nicholas B. Dirks - Why Research Funding Cuts Are a Strategic Risk, Not a Budget Problem

Why Research Funding Cuts Are a Strategic Risk, Not a Budget Problem:

Changing Higher Ed podcast 317 with host Dr. Drumm McNaughton and guest Dr. Nick Dirks

In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Dr. Nick Dirks, President and CEO of the New York Academy of Sciences and former chancellor of UC Berkeley. The discussion reframes the research funding cuts as a strategic risk rather than a budget problem, examining why much of the damage cannot be reversed once the money returns, what the cuts are doing to the research talent pipeline, and how presidents and boards should respond.

What you’ll gain from listening to this podcast:

✓ Strategic Risk Framing: Why frozen research funding is not a line item that can be switched back on, and what that means for long-term studies, drug trials, and labs.

✓ Pipeline Exposure: How the cuts hit early-career researchers hardest, and why that loss threatens

Cover image | Changing Higher Ed podcast 289 with host Dr. Drumm McNaughton and guest David Maffei | Higher Education Communication Strategy Under Political Pressure and Crisis Risk

Higher Education Communication Strategy Under Political Pressure and Crisis Risk:

Changing Higher Ed podcast 289 with host Dr. Drumm McNaughton and guest David Maffei

In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with David Maffei, Senior Vice President and General Manager of the Americas at Staffbase, about how higher education leaders must rethink communication strategy in an era of political pressure, real-time scrutiny, and institutional risk. The conversation focuses on why internal communication now drives external credibility, how crisis preparation shapes governance stability, and what presidents and boards must understand about unified signaling, trust, and leadership discipline.

What you will gain from listening to this podcast:

✓ Internal vs External Alignment: Why internal communication now determines how institutions are perceived externally.

✓ Crisis Readiness: How preparedness, not improvisation, determines institutional stability under pressure.

✓ Governance and Trust: Why internal notification must always precede public announcements.

✓ Presidential Communication: Why communication is

Changing Higher Ed podcast 274 - Enrollment Management Solutions for Higher Education Leaders in the enrollment cliff era-with bob massa and bill conley

Enrollment Management Solutions: Guiding Presidents and Boards Through the Enrollment Cliff Era:

Changing Higher Ed podcast 274 with host Dr. Drumm McNaughton and guests Bob Massa and Bill Conley

In this episode of Changing Higher Ed, Dr. Drumm McNaughton continues his conversation with Bill Conley and Bob Massa of Enrollment Intelligence Now, turning from the challenges of the enrollment cliff to the solutions presidents and boards need to strengthen enrollment management.

What you’ll gain from listening to this podcast:

✓ Setting realistic enrollment goals using three to five years of funnel data

✓ How dashboards and real-time monitoring prevent last-minute enrollment surprises

✓ Why inflated projections undermine trust with CFOs and boards

✓ Building credibility through authentic student and alumni voices

✓ The role of mission-driven messaging in countering misinformation

✓ How to balance technology and AI with hospitality and personal engagement

✓ Risk planning strategies to prepare for revenue shocks and enrollment volatility

✓ Opportunities and risks in

Confronting the Storm: Resistance to Change and Current Attacks on Higher Education-Changing Higher Ed podcast 259 with host Dr. Drumm McNaughton and guest Dr. Brian Rosenberg

Confronting the Storm: Resistance to Change and Current Attacks on Higher Education:

Changing Higher Ed podcast 259 with host Dr. Drumm McNaughton and guest Dr. Brian Rosenberg

In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Dr. Brian Rosenberg, former president of Macalister College (2003-2020), visiting professor at Harvard Graduate School of Education, and author of “Whatever It Is, I’m Against It: Resistance to Change in Higher Education.” The conversation examines why higher education institutions face increasing external attacks, how their resistance to change has made them vulnerable, and what institutional leaders can do to navigate these challenging times while managing internal resistance to necessary transformation.

What you’ll gain from listening to this podcast:

✓ Attack Analysis: Understanding the political and economic factors driving current attacks on higher education.

✓ Trust Insights: Why public confidence has declined across political lines and what institutions can do about it.

✓ Governance Guidance: How board-president relationships determine

Top 12 Challenges Facing Higher Ed in 2025—and the Exemplars Solving Them: A university board meeting with concerned board members discussing the challenges.

Top 12 Challenges Facing Higher Ed in 2025—and the Exemplars Solving Them:

An overview of the most urgent issues impacting higher education, with examples of how some institutions are beginning to respond.

The Greatest Challenges Facing Higher Education: A Comprehensive Analysis for 2025 with Exemplars in Navigating Solutions Higher education is no longer coasting—colleges and universities now face a defining moment. In the “go-go” days just 15 years ago, higher education had 21 million students (graduate and undergraduate) and 18.1 million undergraduates. When there was a recession, higher ed institutions could count on an uptick in enrollment. Institutions were building multiple new buildings and programs to offer students, and new buildings and dormitories to teach and house the same students. Unfortunately, those go-go days did not last. Today, undergraduate enrollment has dropped by 2.6 million to 15.5 million, leading to a significant overcapacity. In industry, what happens when there is more inventory than there are customers? A recession. And that is where

Changing Higher Ed podcast 247 - with host Drumm McNaughton and guest Justin Kollinger about the top risks in higher education

Top Risks in Higher Education and Why Leaders Must Have ERM Programs:

Changing Higher Ed® podcast 247 with host Dr. Drumm McNaughton and guest Justin Kollinger

In this episode of Changing Higher Ed®, Dr. Drumm McNaughton speaks with Justin Kollinger, Senior Risk Management Consultant at United Educators, about The Top 10 Risks in Higher Education and why enterprise risk management (ERM) is vital for institutional survival.

Colleges and universities face mounting challenges—from enrollment declines and financial instability to cybersecurity threats, compliance pressures, and growing political scrutiny. Without a structured ERM program, institutions remain vulnerable to lawsuits, reputational damage, and long-term financial risks.

What You’ll Gain From This Episode:

✔️ The Top Risks in Higher Education—What leaders must address now

✔️ Why Enrollment Decline Remains the #1 Threat—And what to do about it

✔️ Cybersecurity and AI Threats—How institutions can protect sensitive data

✔️ Regulatory Compliance Challenges—Navigating Title IX, Title VI, ADA, and more

✔️ Financial and

Changing Higher Ed Podcast 235 - with guest Courtney Brown-Understanding the crisis of confidence in higher education

Understanding the Crisis of Confidence in Higher Education:

Changing Higher Ed podcast 235 with host Dr. Drumm McNaughton and guests Dr. Courtney Brown

In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Dr. Courtney Brown, Vice President of Impact and Planning for the Lumina Foundation, about the critical issue of declining public confidence in higher education. Their discussion examines the dramatic shift in public trust, explores key demographic changes in today’s student population, and offers practical solutions for institutions facing these challenges.

What you’ll gain from listening to this podcast:

✓ Confidence Crisis Analysis: Understand the dramatic decline in public confidence – from 90% expressing great confidence in 2015 to only one-third by 2024.

✓ Trust Drivers: Learn the three primary factors driving declining confidence: perceived political bias, concerns about workforce relevance, and affordability issues.

✓ Student Demographics: Discover how today’s college population differs from traditional assumptions, with over half

Changing Higher Podcast 217 - Building Higher Ed Crisis Management and Communication Muscle with host Dr. Drumm McNaughton and guest Stephanie Craig

Building Higher Ed Crisis Management and Communication Muscle:

Changing Higher Ed podcast 217 with host Dr. Drumm McNaughton and guest Stephanie Craig

In this episode of Changing Higher Ed, Dr. Drumm McNaughton welcomes Stephanie Craig, President of Kith crisis preparation, response, and recovery firm, to discuss essential strategies for crisis management and communication in higher education.

Podcast Overview:

• Insights into the unique challenges facing higher education institutions in crisis management, including complex stakeholder environments and rapid information spread.

• Strategies for building crisis management muscle using the PIP2 approach: Plan, Invest, Practice, and Prioritize.

• Practical advice on implementing the Clarity + Trust = Speed formula for effective crisis response.

• Vision for integrating risk management and crisis communication to create comprehensive response strategies.

• Guidance for university leaders on fostering a culture of resilience and adaptability in the face of crises.

This episode provides valuable ideas for presidents, board members,

Changing Higher Ed podcast 216 Implementing Comprehensive Student Mental Health Programs in Higher Education with host Dr. Drumm McNaughton and guests Tony Walker and James Kohl

Implementing Comprehensive Student Mental Health Programs in HE:

Changing Higher Ed Podcast 216 with Host Dr. Drumm McNaughton and Guests Tony Walker and James Kohl

In this episode of Changing Higher Ed, Drumm is joined by Tony Walker, Senior Vice President of Academic Programs at The Jed Foundation, and James Kohl, Dean of Student Affairs at the University of Massachusetts Lowell, to discuss the pressing issue of student mental health in higher education.

Podcast Overview:

• Insights into the current state of student mental health, including alarming statistics on suicide rates and mental health challenges among young adults.

• Discussion of The Jed Foundation’s comprehensive approach to supporting student mental health through its JED Campus Programs initiative.

• Case study of the University of Massachusetts Lowell’s implementation of the JED Campus program, including challenges faced and positive outcomes achieved.

• Strategies for destigmatizing mental health discussions and creating a culture of well-being on college campuses.

Changing Higher Podcast 207 - Civil Discord - Bridging Ideological Divides in Higher Education with Host Dr. Drumm McNaughton and Guest Daniel Oppenheimer

Civil Discord – Bridging Ideological Divides in Higher Education :

Changing Higher Ed Podcast 207 with Host Dr. Drumm McNaughton and Guest Daniel Oppenheimer

  In a nation grappling with deepening political polarization, America’s colleges and universities find themselves on the front lines of a battle over free speech, academic freedom, and the very meaning of liberalism itself. A staggering 52% of college students now believe their campus climate stifles free expression, according to a 2021 survey by the Foundation for Individual Rights in Education (FIRE).   Against this backdrop of rising tensions and self-censorship, the University of Texas at Austin recently hosted a groundbreaking symposium called “Civil Discord” – a unique collaboration among three academic entities united in their commitment to open inquiry, civil discourse, and bridging ideological divides.   The event brought together scholars, thought leaders, and students from across the political spectrum for a series of frank yet collegial conversations on

Changing Higher Podcast 192 cover image -Strategic Presidential Communication in Higher Education - with host Dr. Drumm McNaughton and guest Erin Hennessy

Strategic Presidential Communication in Higher Education:

Changing Higher Ed Podcast 192 with Host Dr. Drumm McNaughton and Guest Erin Hennessy

  The role of higher education presidents today involves more than the traditional leader of an institution; it requires strategic presidential communication skills and adeptness in addressing a wide range of social and political issues. Higher education leaders are often called upon to make public statements on various matters and must use discernment to decide when to speak and what focus their messages should have. They must have the ability to make statements that address the interests and needs of their stakeholders and not bow to the pressure to respond to politically charged no-win situations. To do this takes training and practice, and in some cases, an entire team.    In this episode of the Changing Higher Ed podcast, Drumm McNaughton welcomes Erin Hennessy, the EVP of TVP Communications. Erin,

Changing Higher Ed Podcast 184 | Insights for Higher Ed Presidents: A Fireside Chat with Brit Kirwan

Insights for Higher Ed Presidents: A Fireside Chat with Brit Kirwan:

Changing Higher Ed Podcast 184 with Host Dr. Drumm McNaughton and Guest Dr. William E. "Brit" Kirwan

Dr. Drumm McNaughton invites Dr. Brit Kirwan back to the podcast to discuss the dynamic and challenging landscape of higher education. They discuss many of the high-stress challenges higher education presidents are facing today.  With more capacity than students and issues like political interference, the decline in public trust, and the threats to academic freedom, the higher education president’s role is more stressful than ever before.  Dr. Kirwan shares his wisdom on the evolving landscape of higher education. His perspectives are a guiding light for current presidents and leaders in the field, offering strategies to navigate and overcome the myriad of challenges facing Higher Education. Key Topics:  Political Incursions in Higher Education: Rising political influence on university campuses threatening academic freedom and integrity. The need for university presidents to balance political

Changing Higher Ed Podcast 164: The Impact of Crushing Student Debt on American Society: Causes, Consequences, and Solutions

The Impact of Crushing Student Debt on American Society: Causes, Consequences, and Solutions:

Changing Higher Education Podcast 164 with Host Dr. Drumm McNaughton and Guest David Linton

Crushing student debt is negatively impacting American society. Rising tuition and higher student debt is saddling students and graduates with more stress. Undeterred by reports showing that people with student debt can negatively affect society, the Supreme Court recently ruled that $1.7 trillion in student debt cannot be forgiven despite what the HEA clearly states in the statutes.

Study Abroad Programs and Their Implications for Higher Ed Institutions

Study Abroad Programs and Their Implications for Higher Ed Institutions:

Changing Higher Ed Podcast 142 with Host Dr. Drumm McNaughton and Guest Robyn Symon

In today’s multi-generational and borderless world, study abroad programs are critical for introducing students to the world outside their university and even their country. They make up an integral part of the curriculum and the student undergraduate experience, and generally, students look back with very fond memories of their time abroad on their colleagues with whom they experienced these trips.

Why Mental Health Matters for Colleges and Universities - Student Support Services

Why Mental Health Matters for Colleges and Universities:

Changing Higher Ed Podcast 116 with Dr. Drumm McNaughton and Dr. June Parks

Historically, college has always been a time for stress and anxiety – but in December of last year, U.S. Surgeon General Dr. Vivek Murthy issued a rare public health advisory addressing the nation’s youth mental health crisis. In this episode, Dr. June Parks joins Drumm McNaughton for an important discussion about what’s happening on campuses throughout America and how the mental health crisis is affecting institutions of higher education.

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