
Crisis Communications in Higher Education: Reputation, Revenue, and the Cost of Silence:
Changing Higher Ed podcast 325 with host Dr. Drumm McNaughton and guest Evan Nierman
In this episode of Changing Higher Ed, Dr. Drumm McNaughton speaks with Evan Nierman, founder and CEO of Red Banyan, a strategic communications firm built around high-stakes rapid response. The discussion centers on why the word “crisis” is the reason so many institutions are in one without realizing it, why the instinct to stay quiet now works against you, and why most of the work that determines the outcome happens long before anything goes wrong.
What you’ll gain from listening to this podcast:
✓ The Definition Problem: Why institutions facing serious exposure tell a crisis firm they aren’t in a crisis, and why they’re wrong.
✓ The Silence Calculation: Why the conventional wisdom about not giving oxygen to a fire has to be turned on its head.
✓ Predictable Crises:


















