In this podcast, Dr. Drumm McNaughton and Dr. Frank Rojas why offering smartphone delivered degrees in higher education is no longer just nice to have; it’s going to increase student enrollment and student success, rendering it a must-have.
Driving Pandemic University Student Enrollment with Bill Conley and Bob Massa | Changing Higher Ed Podcast 062. This podcast will look at the pandemic, student enrollment, and the ripple effect that this can have on an institution. Today’s guests are Bill Conley and Bob Massa, co-founders of Enrollment Intelligence NOW.
In comparison to past years, the drop in college enrollment is becoming alarming, and judging from these statistics, 2025 will experience a significant decrease in college enrollment. Here are some things you can do about your declining enrollment.
Facing declining enrollments due to changing demographics and societal factors, many higher education institutions are engaging in marketing practices that don’t make sense. Instead, institutions should consider embracing marketing strategies that are based on informal and formal market research. Developing these strategies should include reviewing current messages, crafting new messages, and reallocating resources from ineffective marketing efforts to promising pilot programs.
Grow enrollment and retention for your Higher Education institution podcast. New market forces are leading to disruption in higher education enrollment numbers.
In this episode of Changing Higher Ed Podcast, Dr. Dewey Clark talks about growing enrollment in higher education institutions with Dr. Drumm McNaughton, The Change Leader. Dr. Dewey Clark is a very special university president. Unlike most of his contemporaries, his undergraduate degree is from the school he is now leading, and following graduation, was invited to work on staff in admissions which he did for nine years before going off for a 24-year career in business.
Strategic enrollment management in Higher Ed continues to be an issue for many institutions. When building a new campus building, before laying the foundation begins, extensive planning is conducted to ensure that the building looks good, the structure is sound, and it will accomplish what it was envisioned to do.
Strategic higher ed enrollment management is an ever-increasing focus as colleges and universities continue to evolve and remain in many policymakers’ and key stakeholders’ crosshairs to implement organizational change.
Positioning: The Key to Filling the Enrollment Funnel webinar grants insights into college and university market positioning with Dr. Drumm McNaughton, higher ed consultant and Vickie Sullivan, market strategist.
Declining college enrollment numbers aren’t a cause for panic. In many ways, the 2016 election season underscored the need for more and better education.